Tuesday, July 6, 2010

Boomers Hit the Net!

Grandma isn't just using the internet to check her e-mail and stock portfolio anymore, she's busting out of her little technology bubble to become a full blown member of the information age. Whether registering for her Social Security benefits at www.ssa.gov, or planning her next trip to Italy on www.50plusexpeditions.com senior citizens are taking up more lanes on the information superhighway than ever before and web entrepreneurs are taking notice.

Recognition of the great buying potential of baby boomers and retirees has led to a new market of online shops and information sites specifically tailored for those over fifty-five. Only a few short years ago a person would have to visit multiple hearing aid centers to gather enough information to make a well informed purchase, but now they can research multiple brands and styles with the click of a mouse. Your grandparents might even be looking for the next great love of their life on one of the many new senior focused dating websites. Dating for Seniors, www.datingforseniors.com, starts their date range search at a mere forty-five years old!

So remember, the next time you log into Facebook or Twitter, don't be surprised if the newest friend request is from the sweet lady who makes your birthday cakes and sends you scrapbooks of your elementary pictures. Make sure you accept her request though, because it wouldn't be nice to "Ignore" Nana.

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